Feeding America

Gallery

Feeding America

Feeding America brilliantly used Sparks to solve the challenge of every umbrella organization: how to effectively include local chapters in national campaign messaging. In less than a week, they utilized the Spark Generator to create over 200 unique Sparks for each of their food banks, allowing local banks to share the celebrity-studded videos while maintaining their own branding and that of Feeding America's campaign, both a top-down and bottom-up marketing effort. The Spark hit close to 120,000 views, and saw over 13 times the engagement from viewers as the industry standard. See our Case Study here