NTC 2012

Expert Series: Eric Overman


NTC 2012

 

Eric Overman, the VP of Digital Strategy for Donordigital, explains to Aiden Livingston at the NTC why nonprofits need to start developing their mobile strategy now or risk being left behind. Eric also explains best practices for text to give, omni-channel giving, and social giving.

 

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Expert Series: Michael Silberman


NTC 2012

 

Michael Silberman, the Global Director of Digital Innovation at Greenpeace, talks with Aiden Livingston at NTC 2012 about how organizations can mobilize their supporters by giving them tools and training to turn every supporter into an individual campaigner. Michael also discusses the idea of people-powered campaigns.

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Expert Series: David Trim


NTC 2012

 

David Trim, the Creative Director of Russ Reid, explains to Aiden Livingston at NTC 2012 how nonprofits need to be good storytellers and meet their audience where they are. He also discusses how different calls to action are appropriate for different types of online channels.

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Expert Series: Darian Rodriguez Heyman


NTC 2012

 

Darian Rodriguez Heyman, the co-producer of Social Media for Nonprofits, talks with Aiden Livingston at NTC 2012 about new trends like peer-to-peer fundraising, community engagement technology, and socializing the giving process.

 

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Expert Series: Tony Bagdy


NTC 2012

 

Tony Bagdy, the Director of Digital Strategy at Feeding America, spoke with Aiden Livingston at NTC 2012 about why even though it's important to stay knowledgable about new technology, organizations must remember to develop their foundational components too, to have strong SEO programs, and organically build email lists and social media following.

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Expert Series: Donna Wilkins


NTC 2012

 

Donna Wilkins, President of Charity Dynamics, spoke with Aiden Livingston at NTC 2012 about how nonprofits can leverage online tools to better communicate with their supporters and communicate across social media channels.

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Expert Series: Beth Kanter

Continuing our interview series, Aiden Livingston of Call2Action talks with industry experts at the 2012 Nonprofit Technology Conference in San Francisco.

 

Aiden Livingston of Call2Action interviews Beth Kanter, author of The Networked Nonprofit. Beth explains how nonprofits can use metrics to measure the effectiveness of their online campaigns, and how to make real-time campaign adjustments to increase ROI.

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