Charlotte Rademaekers: Founder and CEO
Charlotte founded Call2Action in 2007 to combine her passions for meaningful media, innovative technology and progressive social initiatives. She has been featured in numerous publications as a social entrepreneur and a female CEO in tech. AdAge described Call2Action as a top woman-owned tech start-up in "Where Are the Women in Tech, You Ask?" and Fast Company's Allyson Kapin named Call2Action as one of the "25 Women-Run Startups to Watch".
Prior to Call2Action, Charlotte worked in advertising and documentary for 7 years with TV spots for United Way, American Express, Fanta, Splenda and Motrin and shows on TLC, National Geographic and A&E. In that time, she wrote, directed and edited several award-winning shorts. She also worked in new media building innovative, educational, video-based websites for Columbia University, her alma mater, where she graduated magna cum laude.
Charlotte joined the Social Venture Network for a 2011 panel on Social Media Driving the Future of Business. More recently, she presented at a Columbia University panel on Leading Trends in Digital Philanthropy, and at Techweek 2012 for the panel "Women Tech Leaders Who Are Changing the World." In November, Charlotte spoke to over 100 global business leaders at the CSR Online Awards Seminar in Turin, Italy about innovative online marketing for CSR initiatives. She is currently working on a video campaign strategy e-book called See Change Ignite. The first chapter can be found here.
Daniel Binns: Chairman
Daniel was formerly an EVP of McCann Erickson, running the global Unilever and Coca-Cola accounts. He worked in advertising for 19 years, holding a variety of management roles, including Africa Regional Director and agency Managing Director in both Indonesia and Malaysia. He established his own brand consultancy focused on Corporate Social Responsibility, and established the global Corporate Citizenship practice for Interbrand, a division of Omnicom. He is now the Founding Partner of the NY office of The Leading Edge, a global brand strategy and insights company.
Leon Miller-Out: Chief Technology Officer
As President and CTO of Singlebrook Technology, Leon acts as lead developer and supervises the programming team. Prior to founding Singlebrook, Leon worked in many areas of network, computer, and web software development. Leon is a graduate of Cornell University where he received an Engineering B.S., Magna Cum Laude. When not programming, Leon enjoys spending time with his children and playing guitar.
Maha Chehlaoui: Director of Client Services
Maha has worked as a social media strategist for many years, serving nonprofits, small businesses, and artists. Deft at determining which tools will be effective and efficient, she deploys a tailor-made strategy based on clients' content, goals and current efforts. A well-fed social media addiction ensures she stays on top of the latest practices and trends around blogger outreach/engagement, Facebook, Twitter, YouTube and more, so they don't have to! Maha has mastered the ability to inspire and motivate an audience through her years working as an actor, director and producer of professional theater. She can engage anyone on any topic with diplomacy and humor.
Debbie Brendemuehl: Senior Sales Manager
Debbie brings Call2Action 15 years of experience in sales and business development, including a combined 8 years in the nonprofit software industry with both Kintera and First Giving. An avid volunteer and fundraiser for numerous nonprofits, including being a Registered Dietitian with the Massachusetts Dietetic Association, Debbie has been awarded Recognized Young Dietitian of the Year.
She has a passion for distance running, having completed 11 marathons, and shares that passion as Organizer for Boston Fit, where she has helped hundreds of new runners and couch potatoes achieve their dream of running a half or full marathon. But playing with her two little boys is what Debbie loves most; so for now she enjoys running short races with her boys and fulfilling her other life dream - learning to tap dance.
Alanna Medlock: Marketing and Finance Associate
Alanna has over 12 years of experience providing administrative and finance support to small businesses. Also a seasoned copy editor, she has honed her multitasking skills by wearing multiple hats for a variety of tech companies, beginning back in 1998 with Liquid Digital Information Systems, a development group pioneering database technology for major consumer Web sites such as Volvo and New Balance. She has a BA from the University of Pennsylvania and an MFA from Columbia University.
When not sitting in front of a computer, Alanna enjoys her other life as a theater and voice actor, and has performed with many NYC-based theater companies and ensembles. In her free time she likes hiking, singing tunes, and art adventures.
Eric Lindley: Sales & Marketing Associate and Systems Whiz
A consumate polymath with a passion for research, technology, the arts, and socially engaged non-profits, Eric uses his background in physics, computer programming, design, and marketing to drive data-driven solutions to complex problems. In addition to his work at Call2Action, Eric manages digital media and sits on the board for BEAM, a non-profit dedicated to sustainably providing educational resources in Malawi; collaboratively edits and manages print and digital media for the arts journal [out of nothing]; and manages all aspects of Careful, his experimental folk band, which has received praise from The New York Times and NPR.
Aja Shasanmi: Metrics Analyst
As a graduate of the Stanford School of Engineering and the Howard University MBA program, Aja brings a unique ability to dissect large and complex data sets to provide Call2Action's clients with the power to set effective strategies that yield higher returns on their online marketing campaigns. Her professional background in Web metrics and data management comes from her work managing databases with the consulting firm CSR Inc. and as a Market Intelligence Analyst with CNET, Inc. She loves reading, studying, and being with her family.
Josh Knauer: Board
Josh has been a social entrepreneur for 20 years, creating and leading successful organizations in both the non- and for-profit sectors. He is President and CEO of Rhiza Labs, dedicated to building web-based software that collects data, and brings meaning to it through visualization and analysis. Josh concurrently serves on a working group of President Obama’s Council of Advisors on Science and Technology. Prior to Rhiza Labs, Josh led MAYA Design’s Information Commons project. Before that, he founded and served as Executive Director of the EnviroLink Network, a nonprofit foundation dedicated to helping organizations adopt emerging technologies. Josh also founded and served as CEO of Green Marketplace, a clearing-house for socially and environmentally responsible products, services and information, which he sold to Gaiam in 2002.
Ian Strachan: Board
The Times named Ian as one of the top twenty non-executive directors in the UK. He is currently a non-executive director of Rolls Royce Group plc, Xstrata plc, Caithness Petroleum plc and Transocean Inc. He was formerly Chairman of Instinet Group Inc, Chief Executive of BTR plc and the former Deputy CEO and CFO of Rio Tinto plc.
David Lawson: Board
Co-Founder of WorkingPhilanthropy.com, David is a social entrepreneur and investor. He founded his first company, The Information Prospector, to deliver in-depth profiles of philanthropists to fundraisers. In 1997 David founded Prospect Information Network (P!N) which became the largest wealth screening service before being purchased by Kintera in 2004, where he was a Senior Vice President until March of 2008. He is a Partner with TrueGivers and Atlas of Giving, a frequent speaker, contributor to trade publications and a contributing author to Major Donors: Finding Big Gifts in Your Database and Online and People to People Fundraising: Social Networking and Web 2.0 for Charities. David is an APRA Distinguished Service Award and CASE Steuben Apple Award for Excellence in Education recipient and a member of APRA and AASP.